ec·o·nom·ics: a simple twist on normalcy by by Kersten L. Kelly

Professional football players, corporate tobacco advertisers, volatile gasoline prices, and the Cold War all share an undetected commonality—each is an intrinsic part of economics. Though not obvious to the naked eye, each entity shares a pattern with the others. This book helps to shed light on these mutual characteristics. It is an extensive compilation of theories interpreted using supportive examples. Economics is an enthralling science that encompasses our actions, thoughts, and emotional rationality every day in the unconscious. This book dissects economic theory into bite-size, entertaining snippets that anyone can understand and apply to their daily routines. It is a compelling depiction of history, business, pop culture, and social movements intertwined with relevant economic trends. Economics is part of daily life, and this book challenges readers to question how and why people make decisions by adding a simple twist on normalcy.

This is a clever, fascinating book about economics and how it affects pretty much every aspect of our lives. It is an easy to understand guide to the basic theories that govern our lives. I really didn’t expect it to be so entertaining. I expected more of a textbook flow, but the examples really make the reading experience a fun one. The writing is clear and concise, getting the author’s point across without tangling it up, which in this kind of non-fiction book, is not that easy to do.

Obviously, this book might not be for everyone. I’ve always enjoyed reading about economics, but I think even for those of you who struggle to understand the very intellectualized concepts, this book will provide a more down-to-Earth way of looking at this science. I definitely recommend it for all lovers of non-fiction. An easy, satisfying read.